ANDREW SMITH BADMINTON · HIGH PERFORMANCE JUNIOR COACHING · CALGARY

FOR COMPETITIVE PLAYERS WHO WANT TO GO FURTHER.

Individual coaching for ambitious junior badminton players who are serious about improving, competing and reaching their potential. Built around long-term athlete development rather than occasional private lessons.

Andrew Smith standing on court holding a badminton racket
ANDREW SMITH BADMINTON High Performance Junior Coaching
OLYMPIAN FORMER WORLD NO. 11 FORMER NATIONAL COACH
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THE APPROACH

HIGH PERFORMANCE.
INDIVIDUAL DEVELOPMENT.

High-level badminton development requires more than simply attending additional training sessions. Every player has different strengths, weaknesses, habits and competitive needs.

My coaching is built around the individual athlete — identifying what is limiting their performance and creating a clear development focus to help them progress.

I work with a small number of competitive junior players so that coaching remains highly individualised.

Andrew Smith coaching a junior badminton player on court

ABOUT ANDREW

EXPERIENCE AT THE HIGHEST LEVEL. APPLIED TO THE INDIVIDUAL ATHLETE.

I have spent much of my life competing and coaching badminton at elite level. My playing career included representing Great Britain at the Olympic Games and reaching a world ranking of No. 11.

Since finishing my playing career, I have worked as a national coach and coached many top international players at both junior and senior level.

I now bring that experience to junior athletes in Calgary who are serious about competitive badminton.

“The objective is not simply to make players better technically. It is to help them become better badminton players, better competitors and perform at a higher level in competition.”

HIGH PERFORMANCE COACHING

WHAT WE WORK ON

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Technical development

Stroke quality, movement, footwork, consistency, attacking skills, defensive skills and overall efficiency on court.

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Tactical development

Patterns of play, shot selection, positioning, opponent weaknesses and how to construct rallies more effectively.

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Match performance

Match preparation, tactical planning, routines, decision-making and post-match analysis that connects training to competition.

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Individual development

Clear priorities based around the individual athlete rather than a generic private-lesson programme.

WHO I WORK WITH

BUILT FOR PLAYERS WHO ARE SERIOUS ABOUT COMPETING.

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Regularly compete in tournaments

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Want to progress through provincial and national competition

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Train consistently and are committed to improving

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Want more individual attention than group training can provide

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Have clear competitive goals and are prepared to work long-term

This programme is not primarily aimed at beginner or recreational players. Athlete numbers are deliberately limited.

HOW IT WORKS

A SIMPLE PERFORMANCE PATHWAY

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Athlete application

Parents share the player's current level, competition experience and goals.

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Initial assessment

We assess the player's technical and competitive needs and whether the coaching is a good fit.

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Development priorities

We identify the areas likely to have the biggest impact on performance.

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Regular coaching

Most athletes work consistently on a weekly basis rather than booking isolated sessions.

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Competition feedback

Training is connected back to match performance and tournament demands.

INDIVIDUAL COACHING

PRIVATE COACHING FOR SELECTED COMPETITIVE JUNIORS.

Regular weekly coaching is recommended for players who want to make meaningful long-term progress.

1-to-1 coaching

$140/ 60 minutes

Monthly coaching

$560/ 4 sessions
  • Four 60-minute individual sessions
  • Individual development priorities
  • Tournament preparation where appropriate
  • Match discussion and analysis
  • Ongoing development planning
Apply for coaching
Andrew Smith competing in an international badminton match

TOURNAMENT COACHING

TRAINING SHOULD SHOW UP WHEN THE SCORE MATTERS.

For selected athletes, tournament coaching may also be available. This connects the work done in training directly to competition.

  • Match tactics and opponent analysis
  • Decision-making under pressure
  • Movement and positioning
  • Competition routines
  • Post-match development priorities

GET IN TOUCH

CONTACT

EMAIL andrew@andrewsmithbadminton.com Primary contact for coaching enquiries
INSTAGRAM @andrewsmithbadminton Use the same logo and brand style as the website
DOMAIN andrewsmithbadminton.com Recommended primary domain for launch

APPLY FOR HIGH PERFORMANCE COACHING

INTERESTED IN WORKING TOGETHER?

I currently accept a limited number of individual athletes. If your child is already competing and wants to take their badminton further, complete the application below.

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Player information

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Competition & development

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Parent information